What is Bleisure? Simple, it’s a mix between Business and Leisure.
2017 is a watershed year for travellers long waiting for something new. Finally, a complete novelty has arrived and it is called: #Bleisure.
This new trend comes from the United States and has spread to Europe and Italy. Here’s the new Bleisure-traveller coming in a suit, but bringing also a swimsuit and a great desire to find out what’s around.
Spending your time not only to business commitments, but also taking advantage of your stay to discover the city, visit exhibitions and events and enjoy the best of local cuisine.
Bleisure becomes more and more a philosophy, a way of interpreting your journey by redesigning your own style.
Then, not just tourism: bleisure is fashion, travel and lifestyle at the same time.
“Experience” is the key word that has led travellers’ choices in recent years but now the arrival of Bleisure marks a new era in which the traveller wants something more.
For couples, there is nothing better than having breakfast together and then devoting themselves to their working or pleasure time. Business meetings for a partner, and gym, spa or shopping for the other.
You can meet in a mid-day break and stay together while enjoying the best travel experience in the evening.
According to Booking.com, 49% of business travellers have extended their business trips to further enjoy their destination, while 75% plan to do the same on their next trips.
In the latest statistics, the percentage of Bleisure-travellers has increased by 17% over the past few years and many people bet this figure will increase in the coming months.
