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VIULOSOPHY


Feeling at home even far from home: this is where our idea of hospitality takes shape. A philosophy that puts the relationship with the traveler at the center, because every encounter is equivalent for us to a unique moment in which to make the guest feel at home.


Here true luxury is emotion, not matter.


Welcoming, caring, and valuing are the cornerstones of our service, attentive but shaped to the personal needs of our guests. What we hold most dear is the experiential aspect: we try to give, each traveler, unique moments that can be remembered with a smile.

We wanted to call it "Viulosophy" because it represented a new, and all our own, way of thinking about hospitality. We want to allow each traveler to experience luxury in their way, and in total freedom, as we feel that the perception of feeling at home, even far from home, represents the true richness of each travel experience.



”In the most vigor area of Milan, between Corso Como and Gae Aulenti square, the VIU stands out with its unique architecture.”





The Viscardi brothers have been working in the hospitality industry for years and, with VIU, have crowned the dream of being able to turn into reality a project that, until some time before, was only part of a visionary fantasy. If we ask them how the concept of a rooftop hotel in Milan took shape they often jokingly tell us that the project was the result of a trip Antonio made to New York City 10 years ago, during which he was inspired by a breakfast served inside a garden on the top floor of one of Manhattan's imposing buildings.

From that moment, the idea began to take shape in the imagination of the Viscardi brothers, who had long dreamed of being able to give the city of Milan a structure with a rooftop pool that would allow guests to enjoy, from breakfast to aperitif, the beauty of the city from above.

Tommaso is strategic and innovative and represents the essence of pragmatism. Each technical and operational aspect passes under his careful and competent supervision, which, by his own admission, is the key element in order to create facilities that can offer guests the utmost comfort and service.

On the other hand, Antonio has a creative and ambitious individuality that allows him, in each initiative, to identify strengths and criticalities of each project under development, always managing to imagine beyond the simple prospectus.

Thus, in March 2017, Hotel VIU Milan was born, the first 5-star hotel of the Viscardi Hotels group, which counts, among other facilities, three 4-star hotels in strategic areas of the city.

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